Do you know how your products and services affect people emotionally?You should.
We can help.
Neuroscience and psychology have shown that emotions and feelings drive human behavior — and in large part nonconsciously.
In other words, we do what we do, we buy what we buy because our emotions and feelings tell us to.
We can help you with research that leads to more emotionally engaging brands, products, services and their marketing.
Founder & CEO
We are a consumer research company that assesses the emotional dynamics of consumer behavior – including those that are nonconscious, via System 1.
We conduct leading-edge, behavioral-science studies that help clients develop & market emotionally engaging brands, products, and services.
Our automated, online, DIY platform for conducting implicit (System 1) and explicit (System 2) association studies.