How Can This Creature Improve Face-to-face Sales?

The Chameleon Effect happens when people unconsciously mimic others’ behavior to blend into social, including consumer/sales, situations. Research on mimicking shows that those being mimicked are more pro-social and act to help the mimicker achieve his or her goals, especially when those goals are made more evident. Suggested Action: Train sales people to unobtrusively mimic customers’ mannerisms while also subtly making clear their desire to sell the product.