Measuring Implicit Associations with Non-Visual Sensory Stimuli: An Example Using Tropical Fragrances

(2016) This article was published in the NMSBA’s Insights publication. It highlights a study we conducted that measured implicit associations with fragrances — stimuli that are not commonly used in implicit measurement. The article demonstrates how implicit association measurement can help sensory product development by measuring implicit thoughts & feelings to stimuli other than visual — i.e., smell, taste, haptics, and sound.