clients

Here is a partial list of our clients.

nestle-logo-image
walmart-logo-image
campbells-logo-image
capital-one-logo
mccormick-logo-image
lowes-logo-image
home-depot-logo-image
pg-logo-image
samsung-logo-image
sony-logo-image
sc-johnson-logo-image
wahl-logo-image
abbott-logo-image
brandtrust-logo-image
broadstripe-logo-image
constellation-logo-image
charter-logo-image
covenant-house-logo-image
decision-insight-logo-image
directv-logo-image
gojo-logo-image
innsbrook-logo-image
mccann-erickson-logo-image
market-strategies-logo-image
noel-levitz-logo-image
outdoor-industry-association-logo-image
peak-bar-logo-image
pcma-logo-image
practica-logo-image
protective-insurance-logo-image
schwanns-logo-image
triggerpoint-logo-image
suddenlink-logo-image
voom-logo-image

case studies

food

Emotional Dynamics for In-Store Food Communications

A major CPG food company sought themes through which they could develop in-store communications that would activate emotional dynamics associated with their primary feature advantage. Using relaxed-mind-state interviewing and psychodrama, we revealed 4 themes touching on deep, implicit psycho-emotional influences.

emotionalprofileimage

Implicit Association Profiles of Potential Endorsement Partners

A major financial services company needed to understand emotional and trait attributes associated with companies they were considering as endorsement partners. Using IE Pro Technology, our quantitative implicit (and explicit) association technique, we profiled our client, its competitors, and 32 potential partners, both residential and business, each across 12 attributes.

mensgroomingproducts

Emotional Positioning for Men’s Grooming Products

A men’s grooming products brand needed an emotional positioning for their lines of products. Targeted men participated in a weekend-long psychodrama “retreat” and bonded as they shared their stories in experiential re-enactments. These sessions produced 13 emotional positionings to choose from, recommending one. Our client called our report, “…one of the best he had ever seen.”

Tropical Image for Case Study

Revealing Implicit Emotional Associations with Tropical Fragrances

In partnership with Q Research Solutions, a leading sensory research firm, we used IE Pro Technology to show that non-visual stimuli – specifically, fragrances – can automatically activate implicit feelings that may be different from explicitly deliberated feelings. We found the four tropical fragrances we measured to differ implicitly vs. explicitly most strongly for feeling happy, sexy, and energized.

celebrity_profiles

Implicit (and Explicit) Profiles of Celebrities (as Possible Endorsers)

Interest existed in evaluating William Shatner’s, Henry Winkler’s, and Gavin McLeod’s current equities in terms of implicit and explicit personality traits. IE Pro YOU® was used to show McLeod as explicitly friendly, but implicitly boring; Winkler as explicitly friendly, but implicitly dumb; and Shatner as explicitly fun, but also implicitly dumb.

resorts

Emotional Positioning for a Quiet, Private Resort

A quiet, private resort community was building new property and needed help positioning itself for the promotion of that property. Using a combination of geo-demographics, explicit surveys, and relaxed-mind-state interviewing, we showed them that their property was strongly associated with childhood memories and emotions, which led to a print campaign, and impacted their corporate culture.

testimonials

“Emotive Analytics is highly knowledgeable in the field of behavioral science and elevates the thinking on any project. Personally, Paul is great to work with because of his passion for quality and always seems to get the best out of you by pushing your thinking towards actionability. His blend of smarts and approachability makes him one of my very favorite partners to work beside. I highly recommend Paul and Emotive Analytics.”

Will Leach
Founder & President
TriggerPoint Design

“Paul has extensive knowledge about consumer behavior, emotion, and cognition and a tool-set of proven methodologies to get deep insights. He brings together specialists from various disciplines and backgrounds to create a holistic approach for each client, including explicit and implicit approaches.”

Katja Bressette
Managing Director
Beacon Insight

“I think the report was one of the best I have ever seen. It absolutely solidified for me that our positioning and strategy is dead on and I have the ammunition now with the organization. Our ad agency was absolutely thrilled with the results, which also helps them sell us on some of their suggestions.”

Steve Yde
Division Vice President Marketing
Wahl Clipper Corporation

“I was impressed with your ability to use a structured process to divine the emotions and then translate them into actionable data that will positively affect our bottom line. It is rare indeed to find a research professional who truly understands marketing and the bottom line issues of a company. It would be difficult to overstate what a pleasure it was working with you and how pleased we are with the outcome.”

Ron James
(while) Vice President of Marketing
Innsbrook Corporation