EMOTIONAL RESEARCH FOR EMOTIONAL MARKETING

For this podcast, Paul Conner of Emotive Analytics, is a guest of Priscilla McKinney’s “Ponderings from the Perch“. They discuss emotional research on consumers that can help companies improve their emotional marketing. In the podcast, Mr. Conner explains that “emotional dynamics”, which includes experiences, cognitions, and emotion, are why consumers buy what they buy. Furthermore, they delve into the area of implicit emotions — those that are automatic, uncontrollable, and nonconscious in some way. Approaches to measuring consumer emotions, including implicit consumer emotions, are discussed.