Here is a partial list of our clients.
“Paul has been a valued insights partner in my past and current role. He is uniquely able to balance rigor and practicality to bridge the gap between his expertise in consumer subconscious behaviors to business partner facing insights that are engaging and actionable.”
Brand Strategy Insights
Emotional Dynamics for In-Store Food Communications
A major CPG food company sought themes through which they could develop in-store communications that would activate emotional dynamics associated with their primary feature advantage. Using relaxed-mind-state interviewing and psychodrama, we revealed 4 themes touching on deep, implicit psycho-emotional influences.
Implicit Association Profiles of Potential Endorsement Partners
A major financial services company needed to understand emotional and trait attributes associated with companies they were considering as endorsement partners. Using IE Pro Technology, our quantitative implicit (and explicit) association technique, we profiled our client, its competitors, and 32 potential partners, both residential and business, each across 12 attributes.
Emotional Positioning for Men’s Grooming Products
A men’s grooming products brand needed an emotional positioning for their lines of products. Targeted men participated in a weekend-long psychodrama “retreat” and bonded as they shared their stories in experiential re-enactments. These sessions produced 13 emotional positionings to choose from, recommending one. Our client called our report, “…one of the best he had ever seen.”
Revealing Implicit Emotional Associations with Tropical Fragrances
In partnership with Q Research Solutions, a leading sensory research firm, we used IE Pro Technology to show that non-visual stimuli – specifically, fragrances – can automatically activate implicit feelings that may be different from explicitly deliberated feelings. We found the four tropical fragrances we measured to differ implicitly vs. explicitly most strongly for feeling happy, sexy, and energized.
Implicit (and Explicit) Profiles of Celebrities (as Possible Endorsers)
Interest existed in evaluating William Shatner’s, Henry Winkler’s, and Gavin McLeod’s current equities in terms of implicit and explicit personality traits. IE Pro YOU® was used to show McLeod as explicitly friendly, but implicitly boring; Winkler as explicitly friendly, but implicitly dumb; and Shatner as explicitly fun, but also implicitly dumb.
Emotional Positioning for a Quiet, Private Resort
A quiet, private resort community was building new property and needed help positioning itself for the promotion of that property. Using a combination of geo-demographics, explicit surveys, and relaxed-mind-state interviewing, we showed them that their property was strongly associated with childhood memories and emotions, which led to a print campaign, and impacted their corporate culture.
“Emotive Analytics is highly knowledgeable in the field of behavioral science and elevates the thinking on any project. Personally, Paul is great to work with because of his passion for quality and always seems to get the best out of you by pushing your thinking towards actionability. His blend of smarts and approachability makes him one of my very favorite partners to work beside. I highly recommend Paul and Emotive Analytics.”
Founder & President
“Paul has extensive knowledge about consumer behavior, emotion, and cognition and a tool-set of proven methodologies to get deep insights. He brings together specialists from various disciplines and backgrounds to create a holistic approach for each client, including explicit and implicit approaches.”
“I think the report was one of the best I have ever seen. It absolutely solidified for me that our positioning and strategy is dead on and I have the ammunition now with the organization. Our ad agency was absolutely thrilled with the results, which also helps them sell us on some of their suggestions.”
Division Vice President Marketing
Wahl Clipper Corporation
“I was impressed with your ability to use a structured process to divine the emotions and then translate them into actionable data that will positively affect our bottom line. It is rare indeed to find a research professional who truly understands marketing and the bottom line issues of a company. It would be difficult to overstate what a pleasure it was working with you and how pleased we are with the outcome.”
(while) Vice President of Marketing